late night womens hour

LATE NIGHT WOMANS HOUR ANALYSIS

format: the format of late night woman's hour is a podcast. All the podcast links could be shown on BBC radio 4's website, and is accessible  to all ages and gender regardless on who is targeted at. 

themes and subjects: the main themes and subjects which are covered in late night womens  hour is topics focusing on women and about women. The different topics specialise in things that mainly women would find interesting . Some of these topics also, could be more focused at an older audience of women and some could be at a younger audience of women, meaning the topics don't just cover one age range. For example, there is podcasts which focuses on love island and youtubers, which would appeal to the younger audience. There is also topics about money and having children which would focus towards more of an older audience. Some of the topics are serious topics, however some are just topics made for entertainment.

structure and content of typical episodes: in every single podcast episode, it starts off with the advertising  for BBC radio 4 and also introduces us to the presenter alongside the topic of the podcast. The rest of the podcast focuses around a guest and the presenter mainly having a discussion  between them.

(interviews, feature pieces, discussion , phone-in , etc.)

presenters: the current presenter is Emma Barnett who is a journalist and broadcaster. She also presents BBC radio 5 live late morning show, which means she has an experience in previous broadcasting with BBC radio. Barnett took over from old presenter Lauren Laverne who was renowned for bringing controversial, adult  and explicit  content to the 'womens hour' brand. Both Emma Barnett and Lauren Laverene are white, middle class, middle aged women. 

spoken language: most of the podcast is an informal structure. This means that, the podcast sounds as if you're listening to a conversation  between two people rather than them targeting the audience and listeners. The vocabulary  they are using are also very conversational based, with a few moments where they include certain swear words too, which wouldn't be done on live radio. 

audio codes There is no music or background music during the podcast, which is important as it makes the listeners focused on the podcast and only the podcast. At the beginning of every podcast there is a repetitive advertisement  for BBC radio 4.

audience feedback Radio program broadcast itself is a one way communication. This means that the audience are in fact passive recipients. However, by podcasting and streaming online like late night woman’s  hour, it allows the audience  to chose when to listen, rather than a scheduled time. Active audiences who enjoy the podcast could leave feedback on womens  hours social media pages and/or radio 4's facebook page. 

marketing /advertising It is a non-commercial BBC production, which means that it is not advertised much. When it first became a big podcast, it began to be shown in other BBC channels etc. The publicity of the launch appeared in newspapers  and magazines aimed at a similar target audience.

target audience The target audience for late night woman’s  hour, is for all women between the ages 35 to middle-aged. However, some of the content could focus on a more younger audience such as teens and women in their 20's. The guests featured on the show are usually women, from a variety of different backgrounds. The class is mainly those who fall into middle class. This makes it out to be a more niche audience.

How does late night womans hour fit with radio 4's overall target audience?

Late night woman's hour fits into the overall target audience as the overall target audience  is adults between the ages 35 and over. A lot of the topics covered in late night women's hour, focuses entirely on women between this age range. We can see this from the talks about gender price gap which is an issue for this group of people.