radio

radio industry, initial research

radio 1

target audience: the target audience for radio 1, is between the ages 15-29. It is more entertaining for the younger viewers as it contains a mix of contempary music and speech.

music genre: the music genre for radio 1, is usually independent/alternative, hip hop, rock, dance, electronia and pop. Which are more liked genres within the younger audience. 

spoken word genre: radio 1 includes daily podcasts alongside different documentaries which would appeal to the audience. For example, theres podcasts on certain rappers and musicians that they might like within their generation.

radio 3

target audience: the target audience for radio 3, is usually a more older audience from around the ages 55-65 year olds. With radio 3, more women are most likely to listen than men. 

music genre: radio 3 is a more classical music station. This includes other genres such as opera, jazz and world music which is played on radio 3.

spoken word genre: radio 3 includes more spoken word genres about music however alot of the other things that the listeners can tune in to include more drama topics and real life topics. There is also broadcasts which focus entirely on the world of classical music, which could be of interest of this target audience.

radio 4

target audience: the target audience for radio 4 is aimed at adults aged 35 and over. It has a mixture of music which will target this generation of people.

music genre: radio 4 doesnt operate in the same way as radio 1 and 3. Radio 4 is a more speech operated radio. The genres of this include news, current affairs, histiry, culture, science, religion, arts, drama and light entertainment.

spoken word genre: it is a spoken radio only so there is only forms of broadcasts which is speech only.

podcasting vs radio

The first difference between podcasting and radio is that the scheduling and listening habits are very different. For radio, you have a set schedule everyday on what is playing and what time. Usually, the radio presenter will reintroduce themselves, the show, the station and the topic of the conversation as some of the audience will tune in half way through. With a podcast however, there is no structured schedule, meaning listeners can download or stream episodes whenever they would like to, fitting them in with their own schedule. Therefore, podcasts wont have to reintroduce themselves. 

Another difference between live radio and podcasting is the audiences that they are appealing too. Radios often aim to appeal at mass audiences by creating wide content which could be accessible in homes and cars for example. Podcasts on the other hand, tend to be aimed at a more niche audience due to their individual topics. 

Another difference between podcasting and live radio is the fact that live radio cannot be edited after the broadcast. For example, if theres a radio time slot for 6am to 11am everything will be timed within that and will all be live. In this case, if there is a line said wrong you will not be able to go back and change it as there are already listeners listening in. On the other hand, podcasts can be edited as many times as needed to. Sometimes radios can be more entertaining when things are said live which wasn’t t meant to be said.

Other differences between them both could be due to regulations. Radios for example, could be illegally allowed to play a song as that is what a majority of radios are for. On the other hand, podcasts are not allowed to include music unless they have permission from the artist or they have made the song themselves.

commercial vs public service radio broadcaster                                                                                                        The main difference between a public service broadcast and a commercial broadcast is how it is financed and owned. A public service broadcast is controlled by the public, for the public. This is more for the benefit of the public rather than anything else. A commercial broadcast on the otherhand is based on the airing of radio advertisements and television adverts for profits. This is to communicate with the public through adverts. In other words, it gets their message across. 

the bbc

purpose, mission and values of the bbc                                                                                                                    The BBC's objective is to be of interest to the public and bring them high-quality entertainment services which also are used to educate and inform. BBC also has a carter which reads their 5 public promises to the audience.                   1.To provide impartial news and information to help people understand and engage with the world around them.         2. To support learning for people of all ages.                                                                                                               3. To show the most creative, highest quality and distinctive output and services.                                                          4. To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom.                                                                           5.To reflect the United Kingdom, its culture and values to the world   

BBC's values are also as follows.                                                                                                                         1. Trust is the foundation of the BBC. We’re independent, impartial and honest.                                                      2. We put audiences at the heart of everything we do.                                                                                                     3 . We respect each other and celebrate our diversity.                                                                                                      4. We take pride in delivering quality and value for money.                                                                               5. Creativity is the lifeblood of our organisation.                                                                                                     6. We’re one BBC. Great things happen when we work together

How does the BBC broadcasts or provides content nationaly, locally and globally?                                    The BBC provides national entertainment such as tv and radio. For the Tv side of things, BBC has 9 channels which are streamed across the nation. For example, BBC one is their 24 hour streaming tv broadcast which allows people all across the uk to watch. Wales and scotland however have their own tv channels such as BBC alba which is for scottish gaelic and S4C which is the welsh language. The BBC radios are also national. Some of the well known stations include radio 1, radio 2, radio 3 and so on. Alongside national broadcasts, there is also local stations which provide radio stations for different areas across the uk. For example, there is one for the south west and london. Globally, the BBC has content for users which are in other countries apart from the uk. An example of this is BBC world news which is situated in other counties.