kiss of the vampire
PRODUCT CONTEXT The film and poster was produced by Hammer Film Productions and Distrubuted by J.Arthur Rank and Universal. Kiss of the vampire was intended to be a second sequel to 1958's film the dracula which was sucessful. However, there was no refrence to the dracula film so they made it into it's own. The 1960's audience for this advert could be familiar with the conventions of 'monster movie' film posters, such as the composition, fonts and how the representation of women are usually shown. ADVERT ANALYSIS genre The genre of this advert from what we can see, is a horror film. We can see this from the use of vampires, blood and darkness which are typical elements of this genre. composition - A Z-line composition is used in the poster. The first section of the poster that the audience will see when they look at it, is infact the title. This insures that the audience are aware of what the poster is about. Then the eye leads you to the main characters, which...