leah's media blog

analyse the representation of gender in the music videos for  "The Man "  by Taylor Swift and  "Riptide "  by Vance Joy  In both of the music videos 'The Man' by Taylor Swift and 'Riptide' by Vance Joy, we see many similar representations however one of the biggest representations which differs between them both is the representation of gender.  Gender has always been one of the biggest problems known in the media. This is due to the stereotypes towards both men and woman. Overtime, these stereotypes have improved however sometimes men and woman are still often portrayed differently from one another.  Two key examples of this are in the music videos for The Man by Taylor Swift and Riptide by Vance Joy. In both of these music videos, the representation focuses on different genders however, both of these live up to the expectation of what our society stereotypes these genders to be. The first example is in The Man by Ta...

analysis of the riptide music video Genre and audience The song and music video for Riptide fits into an  Indie, alternative, independent, retro type of culture. We can tell this by the use of fashion throughout the music video alongside the locations featured in the video. Indie sub-culture is very much influenced by iconography which revolves around the natural world alongside vintage culture. A lot of indie music videos focus around natural spaces and things. The indie genre often takes an unconventional approach to many things such as media language and representation. Perhaps vance joy chose to use women in a way to gain publicity and social integration which refers to Stuart halls theory on why people choose to consume media texts. However, as well as the genre fitting this indie theme, there could also be strong iconography features of a horror genre....

dizzee rascal (dream) music video Narrative The Dream music video and the song that follows, is all set around Dizzee Rascal. The music video combines elements of performance aswell as narrative, which is typical for a music video form. The narrative of the music video starts off with a female pianist who directly addresses the audience and introduces Dizzee Rascal and the music video, aswell as ends it too. This female pianist acts as a narrator, where she is reacting to what is going on as well as following the story and narrative along with it. The narrative is a linear meaning we can  understand  what is going on. The narrative which follows the music video is also following the song. The whole narrative is fixed around a dream, which we later figure out it is about Dizzee Rascal himself and this music video acts as an autobiography about him. The music video as a whole is an intertexual reference to a children's tv show in 1950s, the Muf...

charity advert analysis, one second a day General conventions The campaign name is called save Syrias children. Save Syrias children is a charity who's ideology is based around the Wars that have been taking place in Syria for nearly 8 years. Bombs have rained down on children's homes, making them without basic necessities such as warmth, shelter, food and many more. This campaign is put in place to make sure Syrian families are living with these basic necessities. During this video, we can see the connection between the campaign and the advert and it becomes clear on what message they are trying to get across. This video shows a girls life throughout a year, in a selection of  one second clips. In the first clip it is shown to be her birthday, so she is blowing out candles. As the video goes on, we see her get evacuated from her house. These one second clips, emphasise the process of the war they are living through and what it is like to have to move due to them. These clips m...

charity adverts, water aid General conventions                                                                                                                                                   The campaign title is called Water aid, rain for good. Water aid is a charity who  works to get clean water for people who may not have it. The purpose of this certain campaign video, means that more people would find about water aid and can use what they have to donate and help. The video is also made with the purpose to spread awareness about what is happening in different countries other than...

gender representation in media texts Introduction The media is one of the most powerful forms of manipulation towards social control. Gender in the media has always been the biggest influence towards media advertising, viewing and many more. Over times, the presentation of gender in the media has improved, however a  majority of women are still often portrayed in different ways to men in certain medias. In around the 1900s, the portayal of women was still very stereotypical, meaning women was often shown to be  weaker than men and that men were always the most powerful in the household and workplaces. When television was first invented, the media began to produce television shows to entertain people from the comfort of their own homes. In some of these early shows, women are often shown as sex symbols, weak housewives and sometimes gold diggers too. The women were usually put in this position to give pleasure to the male eye, which could also be known as Laura M...